News

Birthday Shoot: What’s Brewing in ‘Baaghi Bechare’?

Abhishek Banerjee, known for his versatile acting prowess, has ignited a buzz in Bollywood as he commenced shooting for his upcoming satirical film, "Baaghi Bechare," on his birthday. This project, already generating considerable anticipation, is helmed by Sumit Purohit, the...

CTV Ad Blitz: Spends Triple to ₹1,500 Crore, Capturing 1.5% of Digital Pie

Connected TV (CTV) advertising in India is experiencing explosive growth, with ad spends more than tripling in the past two years to reach a significant ₹1,500 crore in 2024. This surge marks a pivotal shift in the country's digital...

Merger Off-Air: Airtel and Tata Pull Plug on DTH Deal

In a surprising turn of events, Bharti Airtel and the Tata Group have mutually decided to call off their discussions regarding a potential merger of their Direct-To-Home (DTH) television businesses. The announcement, made by Bharti Airtel in a regulatory...

Saugata Gupta to Steer Marico for Another Term

The Board of Directors at Marico Limited, a prominent Indian fast-moving consumer goods (FMCG) company, has given a strong vote of confidence to its current leadership by approving the re-appointment of Saugata Gupta as the Managing Director and Chief...

Tone-Deaf Ads Amidst Terror: Brands Cash In on Pahalgam Tragedy?

The digital landscape, particularly platforms like YouTube, often becomes a mirror reflecting the most pressing events of our time. However, a disturbing trend has emerged following the recent horrific terrorist attack in Pahalgam, which claimed the lives of 26...

LifeWear India Appoints Jijith Nedungottur Somasundaran as CEO to Spearhead Global Expansion

LifeWear India, a prominent name in orthopaedic soft goods and mobility solutions, has ushered in a new era by appointing Jijith Nedungottur Somasundaran as its Chief Executive Officer, effective April 2025. With over 30 years of experience in sales,...

India’s Digital Creators Poised to Drive $1 Trillion in Consumer Spending by 2030

India's creator economy is undergoing a significant transformation, with digital content creators emerging as influential players in shaping consumer behavior. According to a forthcoming report by the Boston Consulting Group (BCG), titled "From Content to Commerce: Mapping India's Creator...

From Reels to Real: Shraddha Kapoor and Instagram Chief Illuminate India’s Digital Renaissance at WAVES 2025

At the WAVES 2025 summit in Mumbai, Bollywood actress Shraddha Kapoor and Instagram Head Adam Mosseri engaged in a compelling dialogue highlighting India's burgeoning role in the global digital content landscape. Kapoor emphasized the democratization of content creation, stating,...

Prasar Bharati Opens Doors for Broadcasters with DD Free Dish MPEG-2 Slot Auction

Prasar Bharati, India's public service broadcaster, has announced a new opportunity for private satellite TV channels to expand their reach through the widely accessed DD Free Dish platform. The broadcaster has invited applications for the allotment of vacant MPEG-2...

Amit Tiwari’s Strategic Move: Asianet News Digital’s Revenue Boost?

Asianet News Digital is embarking on an ambitious growth trajectory, and a key element of this strategy is the elevation of Amit Tiwari to Chief Revenue Officer. This strategic move positions Tiwari to spearhead the company's revenue generation as...
spot_img

Latest News

X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
-Advertise With Us-spot_img