Bajaj Electricals Limited has made a significant leadership change by appointing Sanjay Sachdeva as its new Managing Director and Chief Executive Officer, effective April 15, 2025. This strategic move comes as the company aims to enhance its operational efficiency and drive growth across its diverse business verticals.
Sanjay Sachdeva joins Bajaj Electricals with an impressive background, having spent over 30 years at Hindustan Unilever. His journey began in 1989 as a management trainee, where he quickly ascended through various roles in marketing, sales, and general management. Throughout his tenure, he held key leadership positions across multiple countries, including Brazil, China, the Middle East, North Africa, Turkey, and Russia. His most recent role was as the Managing Director and CEO of Unilever Japan, where he successfully navigated the complexities of the market.
In his new position at Bajaj Electricals, Sachdeva will oversee all operational aspects of the company’s business verticals. His extensive experience in international markets is expected to bring a fresh perspective and strategic vision to the organization.
Shekhar Bajaj, Chairman of Bajaj Electricals, expressed his enthusiasm about Sachdeva’s appointment. He stated, “I am delighted to welcome Sanjay as our new MD and CEO. Having worked in various countries, including India, he brings a fresh perspective and a strategic vision that aligns with our goal of delivering exceptional value to our consumers and stakeholders.” Bajaj emphasized confidence in Sachdeva’s ability to lead the company towards achieving new heights.
Sanjay Sachdeva also shared his excitement about joining Bajaj Electricals. “I am honored to join a company with a rich heritage and a strong reputation for innovation, quality, and ethics,” he remarked. He looks forward to collaborating with the talented team at Bajaj Electricals to drive sustainable growth and create long-term value for all stakeholders.
Bajaj Electricals has been a prominent player in the consumer appliances and lighting solutions market. With a turnover of ₹4,641 crores in FY 2023-24, the company is part of the larger Bajaj Group, which has been a trusted name in India for over 86 years. The appointment of Sachdeva comes at a critical time as the company seeks to expand its product offerings and enhance its market presence.
As the new MD and CEO, Sachdeva will be tasked with navigating the challenges of an evolving market landscape while ensuring that Bajaj Electricals continues to innovate and maintain its commitment to quality. His global experience is expected to be instrumental in driving strategic initiatives that align with consumer needs and preferences.
The appointment of Sanjay Sachdeva as Managing Director and CEO of Bajaj Electricals marks an exciting new chapter for the company. With his extensive experience in leading multinational teams and driving growth in competitive markets, Sachdeva is well-positioned to steer Bajaj Electricals toward continued success. As he takes on this pivotal role, stakeholders are optimistic about the future direction of the company under his leadership.
Key Highlights:
- Sanjay Sachdeva appointed as MD and CEO of Bajaj Electricals effective April 15, 2025.
- He brings over 30 years of experience from Hindustan Unilever with leadership roles across multiple countries.
- The appointment aims to enhance operational efficiency and drive growth within various business verticals.
- Shekhar Bajaj expresses confidence in Sachdeva’s ability to lead the company toward new heights.