Bollywood star Alia Bhatt is set to return as the goodwill ambassador for the All Living Things Environmental Film Festival (ALT EFF) 2024. Known for her strong advocacy for sustainability and nature conservation, Bhatt’s continued association with the festival reaffirms her dedication to using storytelling as a tool for environmental awareness.
ALT EFF celebrates environmental storytelling through a curated lineup of films that explore critical issues like climate change, biodiversity, and sustainable living. Bhatt’s involvement as goodwill ambassador, alongside her production house Eternal Sunshine Productions, amplifies the festival’s mission of inspiring collective action for the planet.
In a statement, Bhatt emphasized the festival’s unique approach:
“ALT EFF uplifts stories of nature’s resilience, reminding us of our role in protecting the planet. This collaboration allows us to use the power of cinema to ignite change and drive meaningful action.”
Eternal Sunshine Productions will partner with the festival to offer a fresh creative vision for the 2024 edition. By leveraging Bhatt’s star power and the production house’s expertise, ALT EFF aims to reach a wider audience while promoting sustainable practices and environmental awareness.
The 31-year-old actor’s involvement extends beyond the screen. As a vocal advocate for eco-conscious living, Bhatt has championed initiatives for renewable energy, wildlife conservation, and sustainable fashion. Her enduring support for ALT EFF highlights her efforts to merge her creative projects with impactful advocacy.
What to Expect in ALT EFF 2024
This year’s festival promises an inspiring collection of films that spotlight:
- Climate resilience and adaptation
- Stories of hope and action from around the globe
- Innovative approaches to addressing environmental challenges
With Alia Bhatt at the helm, the festival aims to strengthen its position as a leading platform for environmental storytelling in India.
Credit: This article is based on information from ALT EFF, The Economic Times, and Film Companion.
Key Highlights:
- Alia Bhatt reprises her role as ALT EFF 2024 goodwill ambassador.
- Her production house, Eternal Sunshine Productions, collaborates to enhance the festival’s impact.
- ALT EFF continues to celebrate environmental storytelling with a mission to inspire action for a sustainable future.
- Bhatt emphasizes the festival’s power to drive meaningful change through cinema.