The 56th edition of the prestigious ABBY Awards, powered by One Show, is set to dazzle audiences at Goafest 2025 from May 21 to 23. This year’s campaign blends Bollywood-inspired creativity with advertising brilliance, showcasing South Asia’s finest talent in media and storytelling. Held at the Taj Cidade de Goa Heritage and Horizon, the event promises to celebrate transformative ideas that redefine norms and inspire the next generation of creators.
The ABBY Awards 2025 campaign draws inspiration from Bollywood’s vibrant storytelling tradition, infusing its promotional efforts with cinematic flair. This innovative approach not only highlights the creative synergy between advertising and entertainment but also reflects India’s cultural richness. Ajay Kakar, Chairman of the Awards Governing Council (AGC), stated, “Bollywood has always been synonymous with creativity and innovation. By blending these elements into our campaign, we are celebrating the boundless imagination within our industry.”
This year, the ABBY Awards have introduced three new categories under the Media ABBYs: Small Budget Big Impact, Sports Marketing, and Micro Marketing. These additions bring the total number of categories to 24, offering more opportunities to recognize groundbreaking strategies. The Creative ABBYs feature an expanded roster of 23 categories with 232 sub-categories aimed at honoring excellence across diverse media platforms.
The awards will be judged by an exceptional jury panel comprising industry leaders such as Anupama Ramaswamy (Havas Worldwide India), Ashish Chakravarty (McCann WorldGroup), and Raj Kamble (Famous Innovations). The AGC includes influential members like Dheeraj Sinha (FCB India), Rana Barua (Havas India), and Prasanth Kumar (GroupM South Asia). Their collective expertise ensures that only the most transformative campaigns are celebrated.
Entries for the ABBY Awards 2025 are now open, inviting creative minds across South Asia to showcase their work. The awards ceremony serves as a platform for innovation, recognizing campaigns that challenge norms and drive impactful conversations. With Bollywood-inspired storytelling at its core, this year’s event promises to be a visual and creative spectacle.
As Goafest prepares to host the ABBY Awards 2025, it sets the stage for a celebration of creativity that bridges Bollywood flair with advertising brilliance. With new categories, esteemed jury panels, and transformative campaigns in focus, this year’s awards are poised to redefine South Asia’s creative landscape.
Summary
- The ABBY Awards 2025 will be held at Goafest from May 21-23, blending Bollywood-inspired storytelling with advertising excellence.
- Three new categories—Small Budget Big Impact, Sports Marketing, and Micro Marketing—have been introduced under Media ABBYs.
- Esteemed jury members and AGC leaders ensure transformative campaigns are recognized across 24 Media and 23 Creative categories.
- This year’s campaign celebrates South Asia’s vibrant creativity through innovative entries inspired by Bollywood flair.