Leading independent FAST (Free Ad-Supported Streaming TV) platform RunnTV has officially announced the launch of Saga Music on its platform. This strategic addition marks a significant expansion of RunnTV’s 2026 content roadmap, specifically targeting the high-demand regional music segment in India.
The launch, confirmed via a company update, brings a 24×7 dedicated Punjabi music experience to RunnTV’s growing audience. Saga Music, a prominent name in the Indian music industry, is renowned for its vast library that captures the vibrant energy and cultural depth of Punjab.
With the integration of Saga Music, RunnTV viewers now have free access to a curated mix of Punjabi entertainment. The channel’s programming is designed to cater to diverse tastes, featuring:
- Current Chart-Toppers: The latest hits from trending Punjabi artists.
- Evergreen Classics: Timeless tracks that define the genre’s legacy.
- Cultural Depth: Music that reflects the rich traditions and rhythmic energy of Northern India.
The move follows RunnTV’s recent streak of successful channel launches, including Rusk Media’s Alright and Swastik Stories, as the platform aims to reach 90% of Connected TV households in India by March 2026.
The partnership with Saga Music underscores RunnTV’s commitment to a “lean-back” viewing experience, where audiences can enjoy high-quality linear programming without the “choice paralysis” often associated with traditional VOD (Video on Demand) services.
By focusing on regional and genre-specific content, RunnTV is positioning itself as a dominant player in India’s emerging FAST market. Following a strategic investment from South Africa’s eMedia and a major distribution deal with Airtel Xstream Play, the platform is scaling rapidly.
“This launch is part of a larger growth roadmap for 2026. As we scale our FAST offerings, our goal is to broaden our content slate and deepen viewer engagement across multiple categories.” — RunnTV Management Update
As ad-supported streaming continues to gain traction in India’s price-sensitive market, RunnTV’s collaboration with established content owners like Saga Music provides a premium, brand-safe environment for advertisers while delivering top-tier entertainment to users for free.
Key Highlights:
- New Channel Launch: RunnTV has added Saga Music to its FAST lineup, offering 24×7 free access to a comprehensive library of Punjabi hits and evergreen classics.
- Regional Strategy: The partnership focuses on the influential Punjabi music genre to drive higher engagement among regional audiences across mobile and Connected TV (CTV).
- Ambitious 2026 Goals: This launch is part of a broader expansion plan to cover 90% of India’s CTV households by March 2026, building on recent partnerships with eMedia and Airtel Xstream.
- User Experience: By leveraging the FAST model, RunnTV provides a seamless “lean-back” experience, allowing users to discover premium content without subscription fees or search fatigue.