connected tv

Leading independent FAST (Free Ad-Supported Streaming TV) platform RunnTV has officially announced the launch of Saga Music on its platform. This strategic addition marks a significant expansion of RunnTV’s 2026 content roadmap, specifically targeting the high-demand regional music segment...

Women’s cricket in India has reached a monumental defining moment. The ICC Women’s Cricket World Cup India 2025 final, which saw Team India clinch their first-ever World Cup title, has drawn record-breaking digital viewership figures, equaling the men’s T20...

The advertising market for the Asia Cup 2024 is witnessing a remarkable surge, with ad rates for television and digital platforms climbing as high as 40%. Despite the recent exit of real-money gaming (RMG) platforms from the cricket ecosystem,...

The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement, even as the Ministry of Information and Broadcasting (MIB) initiates fresh consultations that could pave...

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, yesterday announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.With the rise of...