In a major strategic move within India’s entertainment ecosystem, Dharma Productions has fully acquired Cornerstone’s stake in their joint talent management venture. The company has officially relaunched the business under a new, focused identity: Dharma Collab Artists Agency (DCAA).
This acquisition and rebranding signify a dedicated and expanded push by Dharma Productions into the artist management space. The newly minted DCAA will serve as Dharma Productions’ exclusive platform for artist representation and career strategy, aiming to build a long-term, multi-disciplinary talent ecosystem that aligns with the rapidly evolving creative economy.
The rebranding from Dharma Cornerstone Agency (DCA) to Dharma Collab Artists Agency (DCAA) sharpens the agency’s focus on providing holistic representation across diverse and high-growth verticals:
- Film and Cinema
- Music and Live Experiences
- Sports and Digital Media
- Culture and Influence
This expansion reflects Dharma Productions’ broader ambition to create a cohesive cultural platform that supports artists beyond traditional filmmaking, spanning every area where creativity, influence, and business opportunity converge.
Leadership within the agency remains stable to ensure a smooth transition into this next phase of growth:
- Uday Singh Gauri continues as Chief Executive Officer (CEO) of DCAA. With over two decades of experience across talent management and strategic partnerships, Gauri is poised to expand the agency’s verticals, unlock crucial cross-platform opportunities, and strengthen its cultural footprint.
- Rajeev Masand remains in his role as Chief Operating Officer (COO).
Apoorva Mehta, CEO of Dharma Productions, commented that supporting talent has always been “central to Dharma’s identity and future vision.” He emphasized that DCAA is a “structured, long-term step” towards supporting artists across various disciplines and deepening the company’s vital role in India’s creative economy.
Uday Singh Gauri added that DCAA is being shaped to reflect the modern artist’s journey, where representation goes beyond mere negotiation to include cultural understanding, business insight, and adaptability. The agency’s core mission is to build meaningful, long-term careers by creating strong pathways between exceptional talent and significant opportunities.
DCAA currently manages a robust and curated roster of artists spanning film, music, and digital culture. This list of represented talent includes:
- Film & Acting: Janhvi Kapoor, Ananya Panday, Sara Ali Khan, Disha Patani, Rasha Thadani, Aditya Roy Kapur, Harshvardhan Rane, Lakshya, and Rohit Saraf.
- Music: Neeti Mohan and Jonita Gandhi.
- Digital & Culture: Orry, Sumukhi Suresh, Anahita Shroff, Kareema Barry, and Erika Packard, among others.
This comprehensive roster demonstrates the agency’s commitment to its multi-disciplinary focus, positioning DCAA as a crucial player in shaping the careers of India’s next generation of stars and influencers.
Key Highlights:
- Strategic Acquisition and Relaunch: Dharma Productions bought out Cornerstone’s stake in their joint venture and relaunched the talent management arm as the Dharma Collab Artists Agency (DCAA).
- Expanded Focus: DCAA will be Dharma’s exclusive artist representation platform, focusing on a multi-disciplinary ecosystem covering film, music, sports, digital media, live experiences, and culture.
- Leadership Continuity: Uday Singh Gauri remains the CEO and Rajeev Masand remains the COO, ensuring continued leadership for the expansion into new verticals and cross-platform opportunities.
- Goal and Roster: The agency aims to build long-term, culturally savvy careers for its curated roster of artists, which includes names like Janhvi Kapoor, Ananya Panday, Aditya Roy Kapur, Neeti Mohan, and several digital culture influencers.