Warner Bros. Discovery (WBD) has announced a significant leadership appointment in its South Asia operations, elevating Sai Abishek P R to the crucial role of Head of Factual Entertainment, Lifestyle & Kids, South Asia. This expanded position signifies a strategic move by WBD to consolidate and enhance its content strategy, programming, and business growth across three diverse and rapidly growing verticals within the region.
Abishek confirmed his promotion via a LinkedIn update, expressing his enthusiasm for taking on this broader remit within the global media powerhouse. “I’m happy to share that I’m starting a new position as Head of Factual Entertainment, Lifestyle & Kids, South Asia at Warner Bros. Discovery!” he posted.
With over eight years of dedicated service within the Discovery fold, Abishek has been an instrumental force in shaping the company’s content landscape. He previously held pivotal roles such as Head of Factual & Lifestyle Cluster, South Asia, and Director – Original Content, Factual & Lifestyle Entertainment, South Asia, under the erstwhile Discovery Inc. His keen creative oversight and market acumen have directly contributed to the success of numerous original productions and regionally relevant content initiatives that resonated deeply with the Indian and broader South Asian audience.
Abishek’s extensive industry background further strengthens his credentials for this leadership role. His career trajectory includes significant tenures at other major media and broadcasting companies, including Fox International Channels, A&E Networks | TV18, INX News Pvt Ltd, ET Now (Bennett, Coleman and Co. Ltd.), and CNBC-TV18. This wealth of experience provides him with a comprehensive understanding of content curation, channel strategy, and viewer preferences across the diverse demographics of the Indian subcontinent. His leadership is expected to unlock new synergies and drive enhanced audience engagement across Warner Bros. Discovery’s extensive and varied content portfolio.
This elevation comes at a strategic time for Warner Bros. Discovery, as the company increasingly focuses on building deeper regional relevance and capitalizing on the fast-evolving entertainment consumption patterns in South Asia. With a burgeoning interest in non-fiction programming, lifestyle-driven formats, and a consistently growing demand for kids’ content, Abishek’s leadership will be crucial in expanding the brand’s reach and fostering content innovation in one of the company’s fastest-growing and most dynamic markets. His expertise will be vital in navigating the competitive landscape and delivering compelling, localized content that resonates with millions of viewers.
Key Highlights:
- Warner Bros. Discovery (WBD) has promoted Sai Abishek P R to Head of Factual Entertainment, Lifestyle & Kids, South Asia.
- In his expanded role, Abishek will oversee content strategy, programming, and business growth for all three verticals across the South Asian region.
- With over eight years at Discovery and previous experience at major media companies like Fox International Channels, his leadership is expected to drive content synergy and audience engagement.
- The promotion aligns with WBD’s focus on deepening regional relevance and capitalizing on the growing demand for non-fiction, lifestyle, and kids’ programming in South Asia.