Content strategy

In a strategic move to significantly widen content accessibility and drive deeper platform engagement, ZEE5, India's leading multilingual streaming platform, has announced the launch of a new initiative that will make select blockbuster films from its premium movie catalogue...

Warner Bros. Discovery (WBD) has announced a significant leadership appointment in its South Asia operations, elevating Sai Abishek P R to the crucial role of Head of Factual Entertainment, Lifestyle & Kids, South Asia. This expanded position signifies a...

ZEE Entertainment Enterprises Ltd. (ZEEL) is embarking on a significant brand evolution, shifting its core identity to ‘Aapka Apna ZEE’ (Your Own ZEE). This new positioning, as explained by Kartik Mahadev, CEO of ZEE’s new identity initiative, is designed...

In a significant step to strengthen its presence in the digital and branded content space, NDTV has rebranded its content division to NDTV Brand Studio. This change marks a clear strategy to offer a comprehensive suite of content solutions...