As cricket fever grips India, Royal Challenge Packaged Drinking Water (RCPDW) is set to elevate the excitement by introducing an exclusive Cricket Gaming Zone at the Mumbai Comic Con 2025, scheduled for April 12–13 at the Jio World Convention Centre. This marks the brand’s debut at Comic Con India and its foray into the rapidly growing esports and gaming ecosystem.
The Cricket Gaming Zone, located within the NODWIN Gaming Arena, offers attendees a chance to experience cricket like never before. Fans can:
- Play World Cricket Championship 3 (WCC3) on mobile devices.
- Compete in Cricket 24 matches on PlayStation 5.
- Immerse themselves in a next-gen VR Cricket Experience, simulating the thrill of stepping onto the pitch.
Adding to the excitement, India’s top gaming influencers will host meet-and-greet sessions and exhibition matches, giving fans an opportunity to interact with their favorite personalities.
Comic Con India, known for bringing together pop culture enthusiasts across comics, movies, cosplay, and gaming, serves as the perfect platform for RCPDW’s innovative activation. Speaking about this initiative, Varun Koorichh, Vice President – Marketing & Portfolio Head at Diageo India, said, “Gaming and esports are no longer fringe passions; they’re central to how young India builds identity and connection. By integrating cricket gaming into Comic Con, we’re championing a cultural shift that celebrates boldness both on and off the field.”
This activation aligns with RCPDW’s long-standing commitment to sports and its strategy to connect with India’s youth through culturally relevant platforms.
As the final stop in Comic Con India’s 2025 calendar, the Mumbai edition promises an action-packed weekend featuring:
- The debut of the Indie Game Utsav, spotlighting India’s indie game developers under NODWIN Gaming’s banner.
- The launch of It’s A Girl Thing (IAGT), focusing on youth culture, diversity, and empowerment.
- Immersive experiences from global brands like Warner Bros., Disney, Sony, PlayStation, Lenovo, and more.
Akshat Rathee, Co-founder and MD of NODWIN Gaming, added,“Comic Con has always been where pop culture meets innovation. With Royal Challenge Packaged Drinking Water’s Cricket Gaming Zone, we’re taking fan engagement to a whole new level.”
According to the FICCI-EY Media & Entertainment Industry Report 2025, India’s esports market grew to INR 53 billion in 2024 and is projected to reach INR 63 billion in 2025. By tapping into this burgeoning market through initiatives like the Cricket Gaming Zone, RCPDW aims to solidify its position as a key player in India’s gaming revolution.
With cricket-themed gaming at its core and a lineup of interactive activities for fans of all ages, RCPDW’s presence at Mumbai Comic Con 2025 promises to redefine how brands engage with pop culture enthusiasts. Whether you’re a die-hard cricket fan or a casual gamer, this is one experience you won’t want to miss.
Key Highlights:
- Royal Challenge Packaged Drinking Water debuts at Mumbai Comic Con 2025 with an exclusive Cricket Gaming Zone featuring WCC3, Cricket 24 on PS5, and VR Cricket.
- The activation aligns with RCPDW’s strategy to engage India’s youth through esports and gaming during peak cricket season.
- Mumbai Comic Con also features Indie Game Utsav and IAGT initiatives alongside global brand activations from Disney, PlayStation, and more.
- The event highlights India’s booming esports market projected to grow from INR 53 billion in 2024 to INR 63 billion in 2025.