In a strategic move to enhance its brand presence, Jio-bp, the fuel retailing joint venture between Reliance Industries Limited and bp, has appointed acclaimed actor Pankaj Tripathi as the face of its new International Fuel for India (IFFI) campaign. This initiative was unveiled during the India Energy Week 2025 in New Delhi, with the campaign officially launched by the Minister of Petroleum and Natural Gas, Hardeep Singh Puri.

Leveraging over a century of bp’s fuel research expertise, Jio-bp has introduced high-performance fuels incorporating ACTIVE Technology. These fuels have undergone rigorous testing with Indian Original Equipment Manufacturer (OEM) engines and fuels across thousands of kilometers at renowned R&D centers in the UK and Germany. The results indicate that Jio-bp’s diesel with ACTIVE Technology offers up to a 4.3% increase in mileage, while their petrol formulation helps maintain critical engine components up to 10 times cleaner.

To vividly demonstrate the advantages of their high-performance fuels, Jio-bp showcased an innovative Split Fuel Car at the event. This vehicle features two distinct fuel tanks powering separate halves of its 6-cylinder engine. Utilizing borescope imaging, the exhibit highlighted that engines running on ordinary petrol accumulate more deposits on critical components, leading to reduced fuel efficiency. In contrast, engines powered by Jio-bp’s ACTIVE Technology fuels exhibited significantly fewer deposits, underscoring the benefits of cleaner fuel combustion.

Renowned for his versatile roles in Indian cinema, Pankaj Tripathi brings authenticity and relatability to the IFFI campaign. His association with Jio-bp aims to resonate with a broad spectrum of consumers, emphasizing the brand’s commitment to delivering international-quality fuels tailored for the Indian market. Tripathi’s involvement is expected to enhance consumer trust and engagement, aligning with Jio-bp’s mission to democratize access to high-performance fuels across the nation.

Demonstrating a commitment to accessibility, Jio-bp offers these advanced fuels as a standard option at over 1,875 mobility stations nationwide, without any additional cost to consumers. This initiative ensures that high-performance fuels are not a premium offering but a readily available choice for all vehicle owners, promoting better engine health and fuel efficiency across the country.

Jio-bp’s collaboration with Pankaj Tripathi for the International Fuel for India campaign signifies a strategic effort to blend technological innovation with widespread consumer appeal. By providing high-performance fuels enhanced with ACTIVE Technology at no extra cost, Jio-bp is poised to redefine fuel standards in India, offering tangible benefits in engine performance and efficiency to its customers.

Key Highlights:

• Campaign Launch: Jio-bp introduced the International Fuel for India campaign during India Energy Week 2025, featuring actor Pankaj Tripathi.
• Advanced Fuel Technology: The company unveiled high-performance fuels with ACTIVE Technology, promising improved mileage and cleaner engine components.
• Innovative Demonstration: An innovative Split Fuel Car showcased the benefits of Jio-bp’s fuels over conventional options.
• Nationwide Accessibility: These premium fuels are available at over 1,875 Jio-bp stations across India at no additional cost.