In a strategic move to enhance its brand presence, Indian lifestyle label Zouk has appointed National Film Award-winning actress Kriti Sanon as its new brand ambassador. This collaboration aims to blend traditional aesthetics with contemporary design, resonating with the modern Indian consumer.
Kriti Sanon, celebrated for her effortless style and strong connection to modern Indian fashion, embodies Zouk’s vision of merging heritage with contemporary trends. Her association with the brand is expected to amplify its appeal among consumers seeking products that offer both style and functionality.
Disha Singh, founder of Zouk, expressed enthusiasm about the partnership, stating, “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer—someone who values heritage but also embraces contemporary trends. With her on board, we’re excited to introduce Zouk to even more people.”
This collaboration is poised to expand Zouk’s reach among fashion-forward individuals who appreciate products that seamlessly blend traditional craftsmanship with modern design elements. By aligning with a prominent figure like Kriti Sanon, Zouk aims to strengthen its position in the lifestyle market, appealing to a diverse audience that values both cultural heritage and contemporary style.
The partnership between Zouk and Kriti Sanon marks a significant milestone for the brand, reflecting its commitment to offering products that resonate with the evolving tastes of modern consumers. As the new face of Zouk, Kriti Sanon is set to play a pivotal role in shaping the brand’s identity and expanding its footprint in the lifestyle segment.
Key Highlights:
- Zouk appoints actress Kriti Sanon as its new brand ambassador.
- The collaboration aims to blend traditional aesthetics with contemporary design.
- Founder Disha Singh highlights Kriti’s alignment with the brand’s vision.
- The partnership seeks to expand Zouk’s reach among modern Indian consumers.