Zepto, India’s leading quick-commerce platform, has launched a delightful new campaign to celebrate Valentine’s Day 2025. The campaign, which aims to spread love and joy among its customers, features a catchy, upbeat song that has already started making waves across social media platforms.

With Valentine’s Day being a time to express love and appreciation, Zepto’s new campaign, titled ‘Love in a Flash’, perfectly encapsulates the brand’s promise of delivering groceries and essentials in minutes. The campaign creatively weaves together the themes of speed and romance, emphasizing that love, like a Zepto delivery, can happen in an instant.

The campaign’s jingle, composed by a popular music director, uses relatable lyrics and a catchy tune to resonate with audiences of all age groups. The song has become an instant hit on platforms like Instagram and YouTube, with users enthusiastically participating in the #LoveInAFlash challenge.

Zepto’s Valentine’s Day campaign has garnered significant attention online. The #LoveInAFlash hashtag has trended on Twitter, with customers sharing their own stories of quick, spontaneous romantic moments. Influencers and content creators have joined the movement, adding to the campaign’s viral success.

The company has also partnered with popular influencers to create engaging content that highlights how Zepto’s swift deliveries can help customers plan last-minute surprises for their loved ones. From midnight cake cravings to impromptu gift ideas, Zepto positions itself as the go-to app for spontaneous romantic gestures.

Beyond the song and the social media frenzy, Zepto has also introduced special Valentine’s Day deals on chocolates, flowers, and other romantic essentials. Limited-time discounts and curated gift hampers have further attracted customers looking to make the day special for their loved ones.
Speaking about the campaign, Aadit Palicha, Co-founder and CEO of Zepto, said, “Valentine’s Day is all about expressing love, and with this campaign, we wanted to show that love can be spontaneous and joyful—just like a Zepto delivery. The positive response has been heartwarming, and we’re thrilled to be part of our customers’ special moments.”

In the spirit of spreading love beyond personal relationships, Zepto has pledged a portion of its Valentine’s Day sales to support local NGOs working with underprivileged children. This initiative reflects the company’s commitment to giving back to the community.

Key Highlights:

• Zepto launches its Valentine’s Day campaign titled ‘Love in a Flash’, featuring a catchy new song.
• The campaign encourages customers to participate in the #LoveInAFlash challenge across social media.
• Special discounts and curated gift hampers are available for last-minute romantic surprises.
• A portion of sales will support NGOs working with underprivileged children