Zee TV is bringing a compelling new show to primetime with Jaane Anjaane Hum Mile, premiering on November 11, and airing Monday to Friday at 9:30 pm. The series explores the cultural practice of ‘Aata Saata’—a traditional marriage exchange custom in parts of Gujarat, Rajasthan, and Madhya Pradesh, where families swap brides to fulfill mutual obligations.
Jaane Anjaane Hum Mile centers on Reet, an independent journalist from Gwalior, and Raghav, a successful yet emotionally reserved businessman. Their marriage, rooted in duty rather than love, is a strategic decision to secure the happiness of their siblings. Reet, portrayed by Ayushi Khurana, marries Raghav (played by Bharat Ahlawat) to ensure her brother Dhruv’s union with Raghav’s sister, Unnati. This intertwining arrangement creates a delicate balance, with both couples’ futures closely connected.
Nisha Narayanan, Zee TV’s Chief Channel Officer, emphasized the show’s mission to illuminate unique cultural narratives, stating, “India’s marriage customs are as diverse as its communities. Jaane Anjaane Hum Mile introduces audiences to a story of love and honor deeply rooted in family traditions.”
Created by Sonnal A. Kakar and produced by Goldie Behl and Kakar under Rose Audio Visuals Pvt. Ltd., the show captures the friction between time-honored customs and modern values. Kakar explains that Reet and Raghav’s journey will question whether a union forged out of obligation can develop into a bond founded on mutual respect and love.
The lead actors shared their excitement about portraying characters with layered emotional struggles. Ayushi Khurana described Reet as strong-willed, saying, “Reet’s journey to navigate a marriage that feels like a transaction, while upholding her values, is intense and inspiring.” Bharat Ahlawat, who plays Raghav, highlighted the emotional conflict of his character, balancing family loyalty with his own needs.
Adding a lighthearted touch to the show’s Mumbai launch, comedian Abijit Ganguly entertained the crowd, amping up the excitement for this unconventional love story.
With Jaane Anjaane Hum Mile, Zee TV offers a thought-provoking drama that delves into the complex intersections of tradition, duty, and the hope for true companionship.
Key Highlights:
- Zee TV’s new show Jaane Anjaane Hum Mile premieres on November 11, exploring the ‘Aata Saata’ marriage custom.
- The narrative follows Reet and Raghav, who marry out of duty, showcasing a clash between family obligations and personal desires.
- Produced by Rose Audio Visuals, the series blends cultural traditions with modern values in an emotional journey of love and loyalty.