The Board of Control for Cricket in India (BCCI) has announced a major commercial expansion for the TATA Women’s Premier League (WPL), confirming new partnership deals worth ₹48 crore for the 2026 and 2027 seasons. The WPL, already recognized as the world’s biggest women’s cricket tournament, has secured backing from prominent global and Indian brands, reflecting its remarkable growth and rising stature as a modern sports property.
The new agreements signal one of the league’s strongest commercial expansions yet, validating its growing viewership, brand value, and youth engagement.
The BCCI confirmed the following additions and renewals, which will bolster the league’s high-value sponsorship lineup:
- Premier Partners: ChatGPT (global brand) and Kingfisher Packaged Drinking Water (Indian brand) have joined as Premier Partners for the next two seasons. This dual inclusion reflects the WPL’s appeal to diverse and modern audiences.
- Official Beverage Partner: Bisleri, a household name and trusted Indian beverage brand, has joined as the official Beverage Partner.
- Strategic Time-Out Partner: The long-standing association with CEAT has been strengthened, with the brand continuing as the Strategic Time-Out Partner.
These new brands will take their place alongside existing Premier Partners, Sintex and Herbalife, solidifying the league’s dynamic commercial ecosystem. With the TATA Group as the Title Partner, the WPL is entering its next phase with robust financial backing that mirrors its ambition and cultural impact.
BCCI President Mithun Manhas highlighted the confidence shown by leading global and Indian brands, stating it reflects the WPL’s “remarkable growth” and its position among the world’s most impactful sporting properties. Honorary Secretary Devajit Saikia added that the new partners bring “exceptional value and diverse strengths,” underscoring the league’s commitment to excellence and world-class sports entertainment.
WPL Chairperson Jayesh George noted that the additions of ChatGPT, Kingfisher, and Bisleri demonstrate the league’s strong connect with a new generation of fans. The continuation of CEAT reaffirms the consistent commercial value the league generates for its partners, with these collaborations playing a crucial role in shaping the long-term growth of women’s cricket.
Key Highlights:
- The TATA Women’s Premier League (WPL) secured new partnership deals worth ₹48 crore for the upcoming 2026 and 2027 seasons, marking a major commercial boost.
- ChatGPT (global) and Kingfisher Packaged Drinking Water (Indian) have joined as new Premier Partners, reflecting the league’s rising stature and youth appeal.
- Bisleri has joined as the official Beverage Partner, and CEAT has renewed its commitment as the Strategic Time-Out Partner, strengthening the WPL’s diverse commercial ecosystem.
- BCCI leadership affirmed that the confidence shown by these leading brands validates the WPL’s “remarkable growth” and its position among the world’s most impactful sporting properties.