Wondrlab India, in collaboration with DermiCool, has unveiled a fully AI-generated advertisement, pushing the boundaries of creativity and technology in the advertising world. This innovative film, titled “DermiCool Warriors,” builds on the success of DermiCool’s previous ‘Garmi ki Pakad’ campaign.
Developed by Wondrlab, a leading martech network, and brought to life with the help of AI creative agencies The TopScout and Crushed Studios, the film presents a dynamic, video game-inspired narrative to combat ghamoriyan (prickly heat). The ad features “cool warriors” battling heat monsters that symbolize prickly heat, effectively showcasing DermiCool’s powerful cooling action.
Kaushik Vedula, AVP-Marketing, DermiCool at Emami India, commented, “DermiCool enjoys the love of its consumers owing to it consistently delivering cooling relief from heat and associated problems like prickly heat. In our efforts to win the new generation consumers we realized that we needed to adopt modern story telling formats while retaining the legacy we are proud of. DermiCool Warriors, our digital film, is an effort in that direction. It embraces future-facing technologies in brand communication while staying true to the brand’s core emotional legacy and promise. The campaign highlights the strategic use of AI as a cost-effective alternative to high-budget filmmaking, while being more agile and efficient approach to creative development.”
Amit Akali, Co-founder and CCO of Wondrlab, added, “Very rarely does a client present a brief that lets us push creative and technological boundaries. We had the concept in place, but bringing AI into the mix supercharged the execution and gave the film an entirely new visual identity.”
Gauri Gokarn, Content Lead at Wondrlab, shared, “While AI is still in its early days in advertising, this project has shown us just how powerful the technology can be when used thoughtfully. It wasn’t just about creating content—it was a collaborative learning journey that opened up new creative avenues.”
The AI-generated film, “DermiCool Warriors,” is now live across all major digital platforms. View the campaign here: https://youtu.be/op2gVAXfzx0?si=52fzrb1uZs0EgtKY
Key Highlights:
- Wondrlab India and DermiCool have launched a fully AI-generated ad film, “DermiCool Warriors.”
- The film uses a video game-inspired narrative to showcase DermiCool’s cooling action against prickly heat.
- The campaign highlights the use of AI as a cost-effective, agile, and efficient approach to creative development in advertising.
- The “DermiCool Warriors” film is currently available on major digital platforms.