Women’s cricket in India has reached a monumental defining moment. The ICC Women’s Cricket World Cup India 2025 final, which saw Team India clinch their first-ever World Cup title, has drawn record-breaking digital viewership figures, equaling the men’s T20 World Cup in numbers for the very first time.
According to data shared by JioStar on Friday, the championship clash was a digital phenomenon:
- Final Viewership: The final match attracted an unprecedented 185 million viewers on JioHotstar, equalling the record set by the ICC Men’s T20 World Cup 2024 final.
- Total Tournament Reach: Overall, the tournament achieved a total reach of 446 million viewers, a massive figure that surpassed the combined digital audience of the last three ICC Women’s World Cups.
- Peak Concurrency: The final, which saw Harmanpreet Kaur’s side become the first Asian team to lift the trophy, recorded a peak concurrency of 21 million viewers, underscoring the scale of national engagement.
This unprecedented surge reflects a cultural transformation in how women’s sport is consumed and celebrated across the country, confirming the growing stature of women’s cricket.
The viewership boom was not confined to mobile devices, signaling a major trend shift in sports consumption habits :
- Connected TV (CTV) Audience: A record 92 million viewers tuned in via Connected TV (CTV).
- Equalizing the Screens: This CTV number matches the audience recorded for both the ICC Men’s T20 World Cup 2024 final and the 2023 Men’s ODI World Cup final, indicating that Indian audiences are increasingly embracing large-screen digital viewing for women’s sports—a trend previously dominated by men’s cricket.
Ishan Chatterjee, CEO – Sports, JioStar, commented on the milestone, stating, “This marks an important shift for women’s cricket — it is no longer just being watched; it is being celebrated by millions.” He credited the collective efforts of the ICC, BCCI, players, fans, and brands for driving the sport’s popularity, inspiring a new generation of fans and sponsors.
With India’s World Cup triumph, anticipation is already building for the upcoming TATA Women’s Premier League (WPL) in January 2026. The 2025 Women’s World Cup will be remembered as the moment when women’s cricket not only equalled the men’s game in viewership but also set a new benchmark for what is possible in the world of sport.
The Women’s World Cup victory has cemented women’s cricket as a mass-market phenomenon in Indian sports broadcasting.
Key Highlights:
- Record Digital Viewership: The ICC Women’s Cricket World Cup 2025 final attracted 185 million viewers on JioHotstar, equaling the digital record set by the Men’s T20 World Cup 2024 final.
- Tournament Reach: The entire tournament achieved a total digital reach of 446 million viewers, surpassing the combined digital audience of the last three Women’s World Cups.
- Connected TV Parity: Viewership on Connected TV (CTV) hit a record 92 million, matching the CTV audience for both the Men’s T20 World Cup 2024 final and the Men’s ODI World Cup 2023 final.
- Cultural Shift: The surge reflects a major cultural transformation where women’s cricket has achieved parity with the men’s game in terms of mass-market digital consumption and national engagement.