Warner Bros. Discovery (WBD) has announced the appointment of Jerome Bigio as its new Senior Vice President of Marketing for the Asia-Pacific (APAC) region. In this key leadership role, Bigio will spearhead all marketing initiatives across WBD’s streaming and network businesses throughout APAC. His responsibilities will encompass brand, content, social, engagement, partnerships, and franchise marketing strategies.
Bigio brings a wealth of experience to Warner Bros. Discovery, notably from his nine-year tenure at Netflix. During his time with the streaming giant, he held various leadership positions in the EMEA and APAC regions, most recently serving as Senior Director of Marketing for Southeast Asia, Taiwan, and Hong Kong. In this role, he was instrumental in driving consumer demand for Netflix’s brand and content through social campaigns, partnerships, and original content initiatives.
Prior to his successful stint at Netflix, Bigio held the position of Retail Marketing Director for Europe at Bose Corporation. His extensive marketing career also includes roles at Xerox Corporation, Lutron Electronics, and TomTom.
This appointment comes at a crucial time for Warner Bros. Discovery as it continues to build its global streaming ambitions and leverage its strong entertainment franchises within the diverse and competitive APAC market. Bigio’s proven track record in the region is expected to significantly bolster WBD’s marketing strategies and connect more effectively with audiences across Asia Pacific.
Key Highlights:
- Warner Bros. Discovery has appointed Jerome Bigio as SVP of Marketing for the APAC region.
- Bigio will lead marketing for both streaming and network businesses.
- He brings nine years of marketing leadership experience from Netflix in EMEA and APAC.
- His appointment aims to strengthen WBD’s growth and engagement in the Asia Pacific market.