Vishal Jacob, former Chief Transformation Officer at Wavemaker India, has been appointed as President – AI & Digital Solutions at Choreograph India, the data and technology arm of WPP. In his new role, Jacob will lead the AI charter for GroupM India, focusing on developing and scaling AI-driven solutions to enhance client outcomes through data, technology, and creativity.
Jacob’s mandate includes building and driving the adoption of AI solutions across GroupM India’s ecosystem. He will collaborate with digital leadership teams to design integrated strategies that merge data analytics, technology, and creative storytelling to solve client challenges.
Key priorities:
- AI Innovation: Accelerating the development of AI tools for smarter media planning and consumer insights.
- Client-Centric Solutions: Crafting narratives that connect data-driven insights with creative execution.
- Cross-Group Collaboration: Working with GroupM’s digital leadership to ensure seamless integration of AI across services.
With over two decades of experience, Jacob has been instrumental in digital transformation across industries like FMCG, automotive, and telecom. He joined GroupM in 2005 and held leadership roles at Maxus, Mindshare Interaction, and Wavemaker India, where he spent four years as Chief Transformation Officer.
Notable contributions:
- Digital Maturity: Accelerated Wavemaker’s digital transformation and client-centric innovation.
- Industry Thought Leadership: Authored Connecting with Yourself, a book on behavioral psychology, and is a certified coach specializing in transactional analysis and NLP.
Choreograph, WPP’s global data company, focuses on leveraging first-party data to drive business impact for advertisers. Jacob’s appointment underscores its commitment to AI and digital innovation in India.
Jacob stated:
“I’m excited to be at the intersection of innovation and impact, crafting solutions that empower teams and clients alike. My gratitude to Wavemaker for an inspiring four-year journey”.
Jacob’s leadership is expected to strengthen Choreograph’s position as a leader in AI-driven marketing solutions, aligning with GroupM’s vision to integrate cutting-edge technology with creative excellence.
Summary
- Role Transition: Vishal Jacob moves from Wavemaker India to Choreograph India as President – AI & Digital Solutions.
- AI Leadership: He will lead GroupM India’s AI initiatives, focusing on scalable, data-driven client solutions.
- Experience: Over 20 years in digital strategy, including leadership roles at GroupM and Wavemaker.
- Choreograph’s Vision: Strengthening AI integration to enhance marketing outcomes for advertisers.