AI in Advertising

YouTube has announced two significant new features leveraging artificial intelligence and connected TV capabilities aimed at revolutionizing viewer engagement and advertising effectiveness. The platform unveiled ‘Peak Points’, an AI-driven tool to optimize ad placement, and ‘Shoppable CTV’, which allows...

Vishal Jacob, former Chief Transformation Officer at Wavemaker India, has been appointed as President – AI & Digital Solutions at Choreograph India, the data and technology arm of WPP. In his new role, Jacob will lead the AI charter...