The Asia Video Industry Association (AVIA) is set to host its flagship event, ‘Vietnam in View‘, on October 9, 2024, at Mai House Saigon, highlighting the transformative growth in Vietnam’s media and entertainment industry. The conference will delve into emerging trends, particularly the rise of OTT platforms, local content creation, advertising innovations, and regulatory changes that are reshaping the industry.
Vietnam’s media landscape is rapidly evolving, fueled by increasing digital consumption and a growing middle class. The event will feature leading voices from the sector, including Nguyen Huu Thi Tuong Vi (CJ HK Entertainment), Sudarshan Saha (EssenceMediacom Vietnam), and Esther Nguyen (POPS Worldwide), who will offer insights on key industry dynamics. Sessions will cover crucial topics such as the competitive rise of streaming platforms, strategies for creating content with global appeal, and innovative methods for engaging Vietnam’s tech-savvy audience through targeted advertising.
Louis Boswell, CEO of AVIA, emphasized the importance of the Vietnamese market, stating, “Vietnam is one of the most exciting media markets in Asia right now, with a young, tech-savvy population and a rapidly expanding middle class. Our Vietnam in View conference aims to provide industry stakeholders with critical insights needed to thrive in this dynamic market.”
Supported by sponsors including CCIDA, A+E Networks Asia, INVIDI, PubMatic, and TV5Monde, the event offers a platform for both local and international players to navigate and capitalize on Vietnam’s burgeoning media sector.
For more information and to register, visit the AVIA website.
Key Highlights:
- OTT Platforms’ Rise: Discussion on the surge of streaming services and intensified competition in the market.
- Local Content Creation: Strategies for balancing local appeal with global reach in Vietnam’s media landscape.
- Regulatory Shifts: Insights into Vietnam’s evolving media regulations and their impact on industry collaboration.