Vibha Chopra has been promoted to the position of Director – Hindi Film Licensing at Netflix India, a move that marks a significant milestone in her career. Chopra, who joined Netflix in September 2022 as Head of Hindi Films Licensing, shared her excitement about the new role through a LinkedIn post, expressing her enthusiasm for her continued journey with the streaming giant.
Before her time at Netflix, Chopra had a notable career in content acquisition and distribution. From April 2021 to September 2022, she worked at Amazon Prime Video India, helping expand the platform’s Indian film catalog. However, it was her extensive 13-year tenure at Zee Entertainment Enterprises Limited (ZEEL) that defined her career, where she held pivotal roles across marketing, brand solutions, and film distribution. Chopra’s career at ZEEL culminated in her position as Head of Global Syndication and International Film Distribution.
In her new role at Netflix, Chopra’s extensive expertise in content licensing and strategic acquisitions will be key to further expanding Netflix’s Hindi film catalog. With her leadership, Netflix aims to strengthen its position in the highly competitive Indian streaming market, focusing on securing a diverse slate of content that resonates with both local and global audiences.
Chopra’s promotion underscores the growing importance of local content in Netflix’s global strategy, especially as the platform continues to cater to the increasingly diverse tastes of Indian viewers. Her leadership is expected to enhance Netflix’s efforts in curating and licensing content that appeals to both Hindi-speaking and international audiences.
Key Highlights:-
- Vibha Chopra has been promoted to Director of Hindi Film Licensing at Netflix India.
- She previously worked at Amazon Prime Video India and had a 13-year tenure with Zee Entertainment.
- Chopra’s expertise will help Netflix strengthen its position in the competitive Indian streaming market by securing a diverse range of Hindi content.