In a groundbreaking move, Viacom18 has unveiled Perks Against Mundanity, an industry-first employee benefits program aimed at increasing engagement and satisfaction through a game-inspired format. This initiative reflects the company’s people-first philosophy, transforming standard benefits into an interactive journey designed specifically for its Gen-Z and Millennial workforce.
The program replaces conventional benefit handbooks with a dynamic card game, featuring over 40 themed perks that span wellness, inclusivity, and personal development. Some of the standout perks include gender-affirming surgery assistance, IVF and adoption support, pet care offers, and even a tattoo allowance to encourage individuality. The creative perks are tailored to address modern needs, ensuring that Viacom18 employees feel supported both personally and professionally.
Smita Puranesh, Chief Human Resources Officer at Viacom18, explained, “We are dedicated to creating a workplace that reflects the vibrancy and creativity of our content. Our perks are designed to keep our employees engaged, happy, and excited to be part of the Viacom18 family.”
By infusing fun into the workplace, Viacom18’s Perks Against Mundanity sets a new benchmark in employee well-being, offering a holistic approach to benefits that align with modern workforce expectations.
Summary:
- Viacom18 introduces Perks Against Mundanity, a game-based employee benefits program designed to boost engagement and creativity.
- The program includes over 40 perks such as gender-affirming surgery assistance, IVF support, tattoo allowance, and pet care offers.
- Viacom18’s innovative approach sets a new standard for employee well-being, combining fun with functionality to create a dynamic workplace culture.