Rohit Ohri, a well-respected figure in the Indian advertising and marketing industry, has announced the launch of his new venture, a culture consultancy named ‘Ohriginal’. This new consultancy aims to help organizations understand, navigate, and leverage culture to build stronger brands, foster innovation, and drive meaningful connections with their audiences.
With decades of experience leading prominent advertising agencies, Ohri brings a deep understanding of consumer behavior, brand building, and the power of cultural insights. Ohriginal will offer a range of services focused on decoding cultural nuances, identifying relevant trends, and developing strategies that resonate authentically with target demographics. The consultancy will work with brands across various sectors, helping them to become more culturally attuned and effective in their communication and overall business approach.
Ohri’s vision for Ohriginal is to bridge the gap between brands and culture, recognizing that in today’s rapidly evolving world, cultural relevance is paramount for success. The consultancy will likely employ a blend of research, analysis, and strategic thinking to provide clients with actionable insights and frameworks for cultural integration.
This launch marks an exciting new chapter for Rohit Ohri, allowing him to leverage his extensive experience in a focused area that is increasingly critical for brands seeking sustainable growth and meaningful engagement. The name ‘Ohriginal’ itself suggests a focus on authentic and culturally grounded solutions.
Key Highlights:
- Veteran adman Rohit Ohri has launched a new culture consultancy called ‘Ohriginal’.
- The consultancy will help organizations understand and leverage culture for brand building and audience connection.
- Ohriginal will offer services focused on decoding cultural nuances and developing culturally relevant strategies.
- This new venture reflects Ohri’s expertise in advertising and his belief in the importance of cultural relevance for brands.