In a significant collaborative effort to combat the escalating threat of vector-borne diseases across India, TV9 Network, in partnership with leading mosquito repellent brand All Out, and the prestigious Indian Medical Association (IMA), today officially launched the comprehensive public awareness campaign, ‘Saath Ladenge Dengue Se’. The ambitious initiative, rolled out on the occasion of World Dengue Day 2025, aims to transform public perception and empower citizens with critical knowledge for dengue prevention and early detection.
With dengue cases reportedly on the rise nationwide, this multi-faceted campaign underscores the urgent need for a unified approach to public health. By bringing together the expansive reach of TV9 Network, the commitment of All Out to household protection, and the authoritative medical expertise of the IMA, ‘Saath Ladenge Dengue Se’ is poised to become a nationwide movement rather than just a broadcast.
The campaign, which will span several days, is being extensively broadcast across six of TV9 Network’s regional channels, including TV9 Bharatvarsh (Hindi), TV9 Kannada, TV9 Telugu, TV9 Marathi, TV9 Bangla, and TV9 Gujarati, along with their robust digital platforms. This ensures the vital message reaches diverse linguistic and regional audiences across the country.
Key components of the initiative include:
- Expert Insights: Informative segments featuring medical professionals, many of whom are members of the Indian Medical Association, will debunk common myths and provide accurate medical guidance on dengue and other mosquito-borne illnesses like Malaria, Chikungunya, and Filaria.
- Short Informative Vignettes: Engaging and co-branded content, often anchor-led, will simplify complex health information into easily digestible formats, encouraging behavioral change at the household level.
- National Panel Discussion: A high-impact panel discussion on TV9 Bharatvarsh will bring together key stakeholders to delve into the health challenges posed by dengue, explore the crucial role of community participation, and discuss the collective efforts required from families, local administrations, healthcare institutions, and policymakers.
Speaking on the launch, Amit Tripathi, Chief Revenue Officer, TV9 Network, emphasized, “At TV9 Network, we believe in leveraging the immense power of media to drive tangible and meaningful change. Our partnership with All Out transcends a mere campaign; it enables a nationwide movement to combat dengue with the formidable weapons of knowledge, urgency, and unity. This is about fostering a collective responsibility towards public health.”
Raktim Das, Chief Growth Officer at TV9 Network, added, “Awareness is unequivocally the foundational step toward prevention. With ‘Saath Ladenge Dengue Se, An All Out initiative,’ we are strategically blending credible medical insight with high-impact storytelling to genuinely empower families across every corner of India. This campaign serves as a prime example of how purpose-driven content can effectively catalyze public health transformation.”
Ratanjit Das, Managing Director and CEO of Brillon Consumer Products, highlighted All Out’s dedication: “All Out has always been committed to protecting families from mosquitoes and the diseases they unfortunately carry. The awareness surrounding vector-borne diseases remains remarkably low in India today. Given the discernible rise in dengue cases, we recognized the imperative to intensify our efforts in educating consumers and collaborating with highly credible partners to generate mass awareness. All Out’s ‘Saath Ladenge Dengue Se’ campaign is a significant stride towards achieving that crucial goal.”
Dr. Dilip Bhanushali, National President of the Indian Medical Association, underscored the collective responsibility: “Preventing vector-borne diseases is an undeniable public health priority. Diseases such as dengue cannot be effectively tackled in isolation by any single individual or entity; it necessitates the coming together of all stakeholders to collectively identify and implement sustainable solutions. The Indian Medical Association is immensely proud to collaborate on this vital initiative, ensuring life-saving information reaches countless households nationwide.”
The ‘Saath Ladenge Dengue Se’ campaign champions early detection, widespread public education, and robust community-led prevention measures, reinforcing the message that while mosquitoes may seem like minor irritants, they are potent carriers of serious and potentially fatal illnesses. This collaborative effort signifies a powerful step forward in India’s fight against dengue and other vector-borne diseases, aiming to create a healthier, safer future for all.
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Key Highlights:
- TV9 Network, All Out, and the Indian Medical Association (IMA) have jointly launched the ‘Saath Ladenge Dengue Se’ public awareness campaign on World Dengue Day 2025 to combat rising dengue cases in India.
- The multi-day campaign will be broadcast across six TV9 regional channels and digital platforms, featuring expert insights, informative segments, and a national panel discussion to educate the public on dengue prevention and early detection.
- The initiative emphasizes shifting public perception from viewing mosquitoes as minor irritants to recognizing them as carriers of serious diseases, promoting a unified, community-led approach to public health.
- Leaders from all three organizations highlighted the importance of media’s power, credible medical information, and collective effort in empowering families and driving nationwide public health transformation against vector-borne diseases.