TV9 Digital, India’s rapidly expanding digital news platform, has received global recognition from tech giant Google for its successful implementation of the Google One-Tap Sign-In feature. Google has featured TV9 Digital in its official case study, highlighting how the integration of this feature has significantly enhanced user experience by providing a seamless and secure login process.
The Google case study details how TV9 Digital’s adoption of One-Tap resulted in a remarkable surge in user registrations and a substantial reduction in drop-offs during the sign-up process. By offering a frictionless, instant, and secure pathway to personalized news content, TV9 Digital has seen tangible improvements in user engagement and satisfaction.
According to Google, the implementation of One-Tap led to the rapid acquisition of over 200,000 user registrations within just 60 days, significantly accelerating TV9’s first-party data collection. This enriched data is now empowering TV9 to cultivate deeper relationships with its audience through personalized newsletters and content recommendations, ultimately aiming to solidify its position as a trusted and tailored news source.
Raktim Das, Chief Growth Officer of TV9 Network, expressed his pride in this recognition, stating, “Being recognized by Google in a global case study is a proud moment for us. It underscores our commitment to combining journalism with cutting-edge technology to deliver a superior experience to our digital audience. Google’s partnership on Google One Tap has been instrumental in our user acquisition strategy, delivering a seamless sign-up experience. The resulting 200,000 registrations in 60 days demonstrate the immense potential of this collaboration. We see this as a significant opportunity to further leverage this partnership for enhanced audience engagement and first-party data growth.”
This acknowledgment from Google highlights TV9 Digital’s strategic focus on leveraging technology to enhance its digital platforms and deliver a superior experience to its growing audience, which reached 138 million unique visitors in March according to Comscore.
Key Highlights:
- Google has recognized TV9 Digital in a global case study for its successful implementation of Google One-Tap Sign-In.
- The One-Tap feature led to over 200,000 new user registrations for TV9 Digital within 60 days.
- This seamless sign-in process improved user experience and accelerated first-party data collection.
- TV9 Digital aims to use this enriched data to personalize content and enhance audience engagement.