In anticipation of the vibrant Durga Puja festival, TV9 Bangla has launched a unique and innovative campaign, showcasing a song generated using AI technology. The campaign vividly captures the essence of Durga Puja in Kolkata, illustrating the energy, excitement, and community spirit that accompany pandal hopping during this eagerly awaited celebration.
According to a press release from the company, the campaign artfully presents a narrative that highlights some of Kolkata’s most popular pandal-hopping destinations. Among these, Maddox Puja is renowned for its youthful and lively gatherings, Bosepukur is credited with pioneering the concept of themed pujas, and Ekdalia Evergreen is celebrated for its stunning light displays and décor. The song also gives recognition to notable pujas in Naktala, Samaj Sebi, and other prominent locations, further immersing viewers in the festive spirit and the strong sense of community involvement that defines Durga Puja.
The campaign follows two protagonists as they traverse the city, with the TV9 Bangla OB van visiting district hotspots such as Hazar Duari, Bandel Church, and Cooch Behar Raj Bari. The visually captivating narrative is anchored by the tagline ‘Na Dekhleyi Noye’, which translates to “not complete without seeing,” reinforcing TV9 Bangla’s commitment to delivering comprehensive, ground-breaking news that parallels the sentiment of experiencing the full spirit of Durga Puja.
A combination of AI technology, hand-sketched and painted animations, and stunning visual effects (VFX) enrich the campaign’s dynamic shots. The AI-generated musical score, along with these enhanced visuals, creates an immersive experience that aligns with the joyful and festive mood of the season.
Amritanshu Bhattacharya, Managing Editor & Business Head of TV9 Bangla, expressed his enthusiasm for the campaign, stating, “TV9 Bangla has consistently delivered innovative and fact-driven news across Bengal. As Durga Puja approaches, we’re proud to present a contemporary puja release campaign that reflects the spirit of the festival. Through AI technology and graphic representation, this song will truly resonate with the festive atmosphere.”
Key Highlights:
- TV9 Bangla’s AI-driven campaign spotlights iconic pandal-hopping destinations in Kolkata, including Maddox Puja, Bosepukur, and Ekdalia Evergreen.
- The campaign blends AI technology, animations, and VFX to create an immersive and visually engaging narrative.
- The tagline ‘Na Dekhleyi Noye’ underscores the completeness of experiencing Durga Puja, paralleling TV9 Bangla’s commitment to delivering timely and essential news.