Tuco Intelligent, a personal care brand dedicated to children, has successfully raised $2 million in its seed funding round, led by Fireside Ventures and Whiteboard Capital. The round also included participation from the Suashish Group, headed by Ashish Goenka, along with notable angel investors such as Vijay Nehra and Arjun Purkayastha, who have previously supported successful brands like Mamaearth, Sugar, Pilgrim, and Whole Truth.
Founded in 2023 by Aishvarya Murali, Tuco Intelligent specializes in natural and sustainable personal care products designed for children aged 4-12. The product lineup includes soaps, lotions, creams, makeup, and deodorants, all packaged in materials sourced from 100% landfill and ocean-reclaimed plastic, emphasizing the brand’s commitment to environmental sustainability.
Tuco Intelligent’s offerings are tailored to meet the needs of young children, a demographic often underserved in the personal care market. The products are available not only on the company’s website but also across major e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa, and Firstcry, ensuring broad accessibility for consumers.
Fireside Ventures, recognized for backing high-growth consumer brands like Mamaearth, boAt Lifestyle, and Yogabar, has expressed strong confidence in Tuco’s potential. Whiteboard Capital, known for its investments in brands like Cred, Atomberg, and Daily Ninja, is also supporting Tuco Intelligent’s vision to become a leading player in the kids’ personal care segment.
The newly secured funding will be utilized by Tuco Intelligent to expand its product range, enhance brand presence, and increase market penetration. With the rising demand for eco-friendly and kid-specific products, Tuco Intelligent is well-positioned to establish a strong presence in the market.
Key Highlights:
- Funding Round: Tuco Intelligent raised $2 million in seed funding, led by Fireside Ventures and Whiteboard Capital.
- Eco-Friendly Focus: The brand offers natural, sustainable personal care products for kids, using packaging from reclaimed plastics.
- Market Expansion: The funds will support product range expansion, brand growth, and deeper market penetration.