HUL Cuts Ad Spend 9% to ₹1,481 Crore Even as Its Sales Growth Hits a 14-Quarter High
The FMCG giant spent ₹1,481 crore on advertising and promotion in the September quarter, down from ₹1,632 crore, while underlying sales grew 15% and volumes 7%.
3 stories · Every PressRoom story about TV Advertising, newest first. Last updated 28 October 2026.
The FMCG giant spent ₹1,481 crore on advertising and promotion in the September quarter, down from ₹1,632 crore, while underlying sales grew 15% and volumes 7%.
TAM AdEx data for January–September 2026 shows celebrities in a quarter of TV ad time, with Shah Rukh Khan the most visible face and paints using the widest pool of stars.

In a significant leap forward for India’s television advertising landscape, Tata Play, a leading content distribution platform, has announced an expanded partnership with Zee Entertainment…