5 stories · Every PressRoom story about Influencer Marketing, newest first. Last updated 12 January 2026.
Chatterbox Technologies Limited (Chtrbox), India’s first publicly listed creator economy company, has officially announced its international expansion with the launch of its first global operational hub in Dubai.
India’s creator economy is undergoing a significant transformation, with digital content creators emerging as influential players in shaping consumer behavior.
The Delhi High Court was informed on Tuesday that influencer Raj Shamani, dermatologist Dr. Manjot Marwah, and co-accused influencer Ritik Chaturvedi have agreed to remove or edit content critical of Dettol antiseptic liquid.
In a notable shift in its digital marketing strategy, Amazon has significantly boosted its advertising spending on X (formerly Twitter), reversing previous cuts made during the platform’s tumultuous period under Elon Musk’s leadership.
In a surprising shift in the advertising landscape, celebrity-endorsed advertisements have seen a 6% decline in 2024, according to recent industry reports.