9 stories · Every PressRoom story about Influencer Marketing, newest first. Last updated 12 January 2026.
Chatterbox Technologies Limited (Chtrbox), India’s first publicly listed creator economy company, has officially announced its international expansion with the launch of its first global operational hub in Dubai.
Network18 Media & Investments Limited has announced its formal entry into the burgeoning creator economy with the launch of “Creator18,” a pioneering platform designed to amplify Indian voices and build global influence across diverse sectors.
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has announced a global consolidation of all its influencer marketing capabilities under its dedicated influencer management brand, Creo.
JioStar has stepped into the influencer marketing arena with the launch of ‘JioStarverse ‘, a data-led platform boasting over 500 influencers.
India’s creator economy is undergoing a significant transformation, with digital content creators emerging as influential players in shaping consumer behavior.
The Delhi High Court was informed on Tuesday that influencer Raj Shamani, dermatologist Dr. Manjot Marwah, and co-accused influencer Ritik Chaturvedi have agreed to remove or edit content critical of Dettol antiseptic liquid.
Nazara Technologies, a leading gaming and sports media company, has made a strategic move into the short-form video market with a $250,000 investment in ReelSaga Innovations Private Limited.
In a notable shift in its digital marketing strategy, Amazon has significantly boosted its advertising spending on X (formerly Twitter), reversing previous cuts made during the platform’s tumultuous period under Elon Musk’s leadership.
In a surprising shift in the advertising landscape, celebrity-endorsed advertisements have seen a 6% decline in 2024, according to recent industry reports.