Disney+ to Launch Vertical Video Feed to Rival TikTok and Instagram
Disney+ is set to undergo a major transformation as it prepares to launch a vertical video feed later this year.
Disney Plus
3 stories · Every PressRoom story about Disney Plus, newest first. Last updated 10 January 2026.
Disney+ Rebrands ‘Star’ Hub for Unified Streaming Future
The Walt Disney Company has officially announced a significant strategic shift in its streaming services: Hulu will become the global General Entertainment brand on Disney+, effective October 8, 2025, replacing the existing ‘Star’ brand in international markets.
Disney+ Rolls Out Crackdown on Password Sharing, Introduces Paid ‘Extra Member’ Option
Disney+ has launched a broad initiative to limit password sharing, mirroring Netflix’s strategy to convert non-paying users into subscribers.