
ZEE’s Kartik Mahadev on New Identity: ‘Aapka Apna ZEE’ Reflects the Many Indias Living as One
ZEE Entertainment Enterprises Ltd. (ZEEL) is embarking on a significant brand evolution, shifting its core identity to ‘Aapka Apna ZEE’ (Your Own ZEE).
3 stories · Every PressRoom story about Brand Identity, newest first. Last updated 9 June 2025.

ZEE Entertainment Enterprises Ltd. (ZEEL) is embarking on a significant brand evolution, shifting its core identity to ‘Aapka Apna ZEE’ (Your Own ZEE).

Instamart, Swiggy’s quick commerce arm, has unveiled a vibrant new brand identity, marked by a striking shift to the color blue, signaling its evolution into a distinct and standalone player in India’s rapidly expanding quick commerce market.

Zydus Wellness, a prominent FMCG company with a strong focus on science-backed products, has announced a refreshed corporate brand identity.