Times Network, a prominent Indian broadcaster, has significantly strengthened its international presence by launching two of its flagship channels, ET NOW (Channel No. 2651) and Times Now Navbharat (Channel No. 2696), on Rogers Xfinity TV in Canada. This strategic expansion is a result of a new distribution partnership with Ethnic Channels Group (ECG), recognized globally as a leading multicultural broadcaster.
This move underscores Times Network’s ongoing commitment to serving the vast global Indian diaspora with premium, relevant, and credible news content. The integration of ET NOW and Times Now Navbharat into Rogers’ newly expanded international TV channel offering provides a valuable resource for Canadian viewers. Currently, Rogers customers can access a free preview of these diverse global channels until June 17, allowing them to explore content before subscribing to individual international channels and theme packs.
ET NOW, Times Network’s premier English-language business news channel, embodies the brand philosophy of ‘Rise With India’. It offers in-depth coverage of India’s economy, dynamic markets, burgeoning startup ecosystem, and entrepreneurial developments. Signature programs such as ‘The Market’, ‘The Money Show’, ‘Startup Central’, and ‘Buy Now Sell Now’ are designed to provide the Indian diaspora with crucial financial insights and up-to-date market intelligence, enabling them to stay connected with India’s economic growth story.
Times Now Navbharat, the network’s Hindi-language news channel, continues its mission to deliver sharp, impactful, and focused journalism tailored for Hindi-speaking audiences abroad. Its popular shows, including ‘News Ki Pathshala’, ‘Sawal Public Ka’, and ‘Opinion India Ka’, have gained significant traction as reliable and engaging platforms for diaspora viewers seeking thoughtful and credible news coverage in their native language.
Commenting on this significant launch, Jagdish Mulchandani, Executive President & COO of Times Network, stated, “Our presence on Rogers Xfinity TV and partnership with Ethnic Channels Group marks a pivotal step in our international growth strategy. As we continue to build a truly global presence, this launch reinforces our commitment to delivering high-quality Indian news content to the diaspora in Canada. We see this partnership as a gateway to new opportunities, enabling us to serve our viewers better and strengthen Times Network’s position as a trusted global media brand.”
Slava Levin, Co-Founder and CEO of Ethnic Channels Group, further elaborated, “It’s an attention economy in today’s fast-changing world. Credible news is of paramount importance and tuning out the noise from the facts is critical. Ethnic Channels Group is proud to partner with Times Network for ET NOW (Business News) and Times Now Navbharat (Hindi News), enriching the media landscape in Canada. As Canada’s largest multicultural TV operator, ECG continues to widen its channel portfolio and strengthen its footprint worldwide.”
This collaboration highlights Times Network’s vision to broaden its premium Indian broadcast offerings across global markets. With a continuously growing international viewership, this partnership not only reinforces the network’s standing in the global news ecosystem but also ensures that Indian-origin audiences in Canada remain well-informed and closely connected to their homeland through trusted and comprehensive journalism.
Key Highlights:
- .Times Network has launched its flagship channels, ET NOW (English business news) and Times Now Navbharat (Hindi news), on Rogers Xfinity TV in Canada.
- This expansion is facilitated through a distribution partnership with Ethnic Channels Group (ECG), aiming to serve the global Indian diaspora with credible news content.
- The channels are part of Rogers’ new international TV offering, with a free preview available until June 17, allowing customers to explore before subscribing.
- The launch reinforces Times Network’s international growth strategy and commitment to providing high-quality Indian news to viewers in Canada, strengthening its position as a global media brand.