TAM Report

In a testament to his enduring star power, Bollywood superstar Shah Rukh Khan has been named the most visible celebrity on Indian television, according to the latest TAM AdEx Half-Yearly Celebrity Endorsement Report for January-June 2025. The report, which...

In 2024, Amazon Online India emerged as the top digital advertiser, while Google experienced a significant drop to the ninth position, according to the latest TAM AdEx report. The report highlights a 7% increase in digital ad impressions compared...