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BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati

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The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement, even as the Ministry of Information and Broadcasting (MIB) initiates fresh consultations that could pave...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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