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BARC India Revolutionizes TV Ratings: Weekly Unrolled Viewership Data to Be Released from June 26

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In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its...
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Comscore Enhances YouTube Visibility with Deeper Google Partnership; Targets OEM Deals for Enhanced India CTV Metrics

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Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original...

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R Madhavan Expresses Joy at Playing Age-Appropriate Romantic Roles, Citing Upcoming Film ‘Aap Jaisa Koi’

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