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BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati

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The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement,...
Entertainment

BARC India Revolutionizes TV Ratings: Weekly Unrolled Viewership Data to Be Released from June 26

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In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its...
Social Media

Comscore Enhances YouTube Visibility with Deeper Google Partnership; Targets OEM Deals for Enhanced India CTV Metrics

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Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original...

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