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Media Buying
Ad Spend Alert: India-Pak Tensions Expected to Dent H1 2025 AdEx
The escalating tensions between India-Pak are anticipated to cast a shadow over advertising expenditure (AdEx) in India, with industry sources predicting a potential dip...
GroupM Gets a Makeover? WPP Media Rebrand on the Horizon
Advertising behemoth WPP is reportedly gearing up for a significant rebranding of its media investment arm, GroupM, to "WPP Media." This potential change, first...
BCCI Invites Agencies for IPL 2025 Media Buying and Strategy
The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for appointing an agency to handle media buying...
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