ctv

Amazon Ads has unveiled its strategic vision for 2026, identifying Agentic AI, full-funnel retail media, and the "performance era" of streaming TV as the primary catalysts for advertising growth. The company anticipates a transformative year where advanced automation and...

Swastik Stories, the creative powerhouse renowned for celebrated Indian mythological and historical dramas, has announced the launch of India’s first cultural storytelling and entertainment FAST (free ad-supported streaming TV) channel. The company claims the new digital destination, also titled...

Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original Equipment Manufacturer) deals to refine its Connected TV (CTV) metrics in the rapidly expanding Indian...

Chrome OTT (COTT) has shared detailed data on Indian OTT consumption trends from November 8–15, 2024, revealing high viewership for two major titles: Netflix's The Buckingham Murders and Amazon Prime Video's Citadel: Honey Bunny.Netflix’s ‘The Buckingham Murders’This crime drama-thriller...

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, yesterday announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.With the rise of...

Samsung TV Plus, the free ad-supported streaming TV (FAST) service by Samsung, has strengthened its channel lineup in India by partnering with the India TV Group. This collaboration introduces four new channels exclusively on Connected TV (CTV), enhancing the...