creators

WAVES Bazaar, the global marketplace for India's media and entertainment sector, is transitioning into a year-round engagement hub with the launch of its 2026 Annual Capacity-Building Programme. Following its successful debut at the World Audio Visual Entertainment Summit (WAVES)...

YouTube is set to revolutionize its mid-roll ad strategy starting May 12, 2025, aiming to enhance viewer experience while boosting creator revenue. The platform will introduce more refined mid-roll ad placements at natural breakpoints within videos, such as pauses...

Meta, the parent company of Facebook and Instagram, is making a significant push into India’s burgeoning gaming industry. Sandhya Devanathan, Meta's Vice President and Head of India, outlined the company’s ambitious strategy during the Indian Gaming Convention 2024, held...

In the 114th edition of his radio show Mann Ki Baat, Prime Minister Narendra Modi called upon Indian creators to actively participate in the 25 ‘Create in India’ challenges, which are part of the upcoming WAVES media conference. This...