brands

The escalating tensions between India-Pak are anticipated to cast a shadow over advertising expenditure (AdEx) in India, with industry sources predicting a potential dip...

JioStar has stepped into the influencer marketing arena with the launch of 'JioStarverse', a data-led platform boasting over 500 influencers. This innovative platform leverages...

The integration of artificial intelligence (AI) into the fashion industry is revolutionizing traditional modeling paradigms. While AI offers innovative avenues for representation and efficiency,...

The recent controversy involving influencers Ranveer Allahbadia and Samay Raina has ignited discussions about the reliability of influencer marketing. Brands are now evaluating the...

Meta, the parent company of Facebook and Instagram, is making a significant push into India’s burgeoning gaming industry. Sandhya Devanathan, Meta's Vice President and...