BrandMarketing

Network18 Media & Investments Limited has officially named Vipin Ramachandran as its new Lead Marketing – South. This strategic hire marks a significant move for the media powerhouse as it doubles down on regional dominance and platform-integrated growth in...

Zouk, a rising name in the world of stylish and functional bags, has made a significant strategic move in its marketing approach. The brand has entrusted its media duties to Madison Media Alpha, a part of Madison World, a...

In a surprising shift in the advertising landscape, celebrity-endorsed advertisements have seen a 6% decline in 2024, according to recent industry reports. Despite this overall drop, cricket legend MS Dhoni has emerged as the most sought-after celebrity for brand...