Brand Endorsements

In a testament to his enduring star power, Bollywood superstar Shah Rukh Khan has been named the most visible celebrity on Indian television, according to the latest TAM AdEx Half-Yearly Celebrity Endorsement Report for January-June 2025. The report, which...

In a surprising announcement that has left Test cricket fans reeling, Rohit Sharma has called time on his career in the longest format of the game. As the "Hitman" bids farewell to the whites, it's worth looking back at...

Music artists are increasingly becoming significant players in the brand endorsement landscape, traditionally dominated by film stars and cricketers. Their appeal, particularly among younger audiences, has made them attractive to brands seeking to connect with music enthusiasts. Top-tier artists...