Brand Building

Tata Play, India’s premier content distribution platform, has unveiled ‘Coco’, an AI-assisted puppy mascot, a groundbreaking move that marks the introduction of India's first AI-augmented brand mascot in the entertainment industry. This pioneering initiative combines the emotional appeal of...

Rohit Ohri, a well-respected figure in the Indian advertising and marketing industry, has announced the launch of his new venture, a culture consultancy named 'Ohriginal'. This new consultancy aims to help organizations understand, navigate, and leverage culture to build...

Godrej Consumer Products Ltd (GCPL) is showing no signs of pulling back on its advertising expenditure, with Managing Director and CEO Sudhir Sitapati firmly stating the company remains "big believers" in the power of advertising to drive growth. Furthermore, GCPL...