Border Areas

The escalating military tensions along the India-Pakistan border are not only impacting daily life in the region but are also casting a long shadow over the outdoor advertising (OOH) sector. With high-alert zones declared and a palpable sense of...

In light of the escalating tensions between India and Pakistan, the Indian govt has issued a directive to all telecommunication service providers to ensure the provision of uninterrupted services in the border areas. This move aims to maintain crucial...