barc india

The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement, even as the Ministry of Information and Broadcasting (MIB) initiates fresh consultations that could pave...

In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its four-week rolling average system and, effective June 26, 2025, begin releasing weekly unrolled viewership estimates...

In a candid assessment of the media and entertainment landscape, Shashi Sinha, Chairman of the Broadcast Audience Research Council (BARC) India, identified stakeholder alignment as a significant and ongoing challenge for the industry.Speaking at a session during the World...