advertising

Advertising behemoth WPP is reportedly gearing up for a significant rebranding of its media investment arm, GroupM, to "WPP Media." This potential change, first brought to light by Ad Age, marks a notable shift for the unit after two...

The 25th edition of the EMVIES, one of the most prestigious events in the Indian advertising industry, was expected to be a night of glitz and celebration. However, the absence of several high-profile agency CEOs cast a shadow over...