Independent integrated advertising agency SW Network has announced the renewal of its mandate with Nexus Select Citywalk, a leading lifestyle and shopping destination in Delhi. This extension marks the fifth consecutive year of successful collaboration between the two organizations.
Under this continued partnership, SW Network will remain responsible for spearheading Nexus Select Citywalk’s creative strategy, digital communication, community building initiatives, and the design of offline collateral. The primary focus will continue to be on fostering deeper engagement with the mall’s diverse audience, shaping culturally relevant moments, and ensuring the brand maintains a strong top-of-mind presence within the competitive retail landscape.
Over the past five years, the collaborative efforts have spanned a wide range of activities, from impactful festive campaigns and engaging city-wide experiences to consistent daily communication and community-focused content, all driven by relevance, consistency, and purposeful creativity.
Raghav Bagai, Co-founder of SW Network, commented on the renewal, stating, “Nexus Select Citywalk is not just a space, it is a feeling. Over the past few years, we have worked closely to make sure that emotion translates into everything we do. This renewal is a reflection of shared trust, clear thinking, and our ambition to keep raising the bar.”
Radhika Gogia, Centre Director at Nexus Select Citywalk, added, “We are happy to associate with SW Network for this year as well. We are confident of their ability to adapt, create, and connect with our audience. We look forward to continuing this journey together.”
This renewed mandate underscores SW Network’s dedication to building enduring partnerships and its proven ability to strengthen brands through innovative and collaborative creative solutions.
Key Highlights:
- SW Network has retained the creative and digital mandate for Nexus Select Citywalk, Delhi, for the fifth consecutive year.
- SW Network will continue to handle creative strategy, digital communication, community building, and offline collateral design.
- The focus remains on deeper audience engagement and maintaining brand prominence in the retail environment.
- Both SW Network and Nexus Select Citywalk have expressed their satisfaction with the ongoing partnership.