Mukta Arts, the renowned film production company founded by Subhash Ghai, has entered into a new partnership with Zee Entertainment Enterprises Limited (ZEEL), one of India’s leading media and entertainment companies. This agreement grants ZEEL exclusive satellite and media rights to 37 films produced by Mukta Arts, with the deal set to commence on August 25, 2027, and continue for six years.
The contract, detailed in a recent stock exchange filing, reveals that Mukta Arts will receive 25 percent more in consideration compared to their previous deal with Zee. This indicates a significant upgrade in the financial value of the partnership, reflecting the growing importance of content in the ever-competitive media industry. Both companies have finalized all terms and conditions of the deal.
Mukta Arts is widely recognized for its contribution to Indian cinema, producing iconic films such as ‘Karma’, ‘Ram Lakhan’, ‘Taal’, and ‘Pardes’. The deal will allow Zee Entertainment to exclusively broadcast and showcase these films across their satellite and digital platforms during the six-year window, ensuring that a new generation of viewers can access these timeless classics.
In addition to bringing older films to the forefront, the partnership underscores the importance of quality content in today’s entertainment ecosystem, where platforms increasingly rely on recognizable and popular titles to attract viewers.
Subhash Ghai’s Mukta Arts has been a cornerstone in the Indian film industry for decades. With this new deal, the company continues to ensure that its valuable film catalog remains accessible to audiences and continues to generate revenue.
The shares of Mukta Arts Ltd, however, saw a slight decline in trading, ending at ₹81.66 on the BSE, down by 0.34%. Despite the minor drop, this strategic agreement signals a long-term gain for the company and its stakeholders.
Key Highlights:
- Mukta Arts signed an agreement with Zee Entertainment for the satellite and media rights of 37 films.
- The deal begins in August 2027 and will run for six years.
- Mukta Arts will receive 25% more in financial consideration compared to the previous agreement.
- The deal will allow Zee to broadcast Mukta Arts’ iconic films across its satellite and digital platforms.