Snap Inc. recently hosted its second annual India AR Day in Mumbai, highlighting the country’s significant role in the company’s augmented reality (AR) ecosystem. The event showcased Snap’s latest AR innovations and celebrated the contributions of Indian creators and developers.
Over 85% of Indian Snapchat users engage with AR Lenses to connect with friends and family, especially during cultural events and festivals. This high engagement underscores India’s position as a leading market for Snap’s AR initiatives.
For the first time in India, Snap introduced its fifth-generation Spectacles—advanced see-through AR glasses powered by Snap OS. These glasses feature voice and gesture controls, offering users an immersive AR experience.
India’s AR developer community has expanded by over 50% in the past two years. Snap has supported this growth through more than 120 training sessions in cities like Surat, Coimbatore, and Rajkot, empowering aspiring creators across the country.
To recognize innovative AR creations, Snap announced the India Lens Awards, celebrating top AR Lens creators across various categories.
Brands such as Nykaa, Coca-Cola, and Amazon Prime Video are leveraging Snap’s AR tools to enhance customer engagement, demonstrating the commercial potential of AR in marketing.
Key Highlights:
- Snap Inc. hosted the second annual India AR Day in Mumbai, highlighting India’s significant role in its AR ecosystem.
- Over 85% of Indian Snapchat users utilize AR Lenses, particularly during cultural events.
- The company introduced its fifth-generation Spectacles AR glasses in India.
- India’s AR creator community has grown by more than 50% in the past two years, supported by Snap’s training initiatives.
- Brands like Nykaa and Coca-Cola are using Snap’s AR tools to boost customer engagement.